Overview

Maxell approached Brandwork to create a new website and launch campaign for their premium headphone sets. Targeting both customers and retailers, our aim was to position this exciting new product as high-end and the next ‘must have’ item.

Turning up the volume on a new product range

The brief – deliver an engaging website that created a buzz around the product. In carrying out both product and lifestyle photo shoots, we created aspirational images to work alongside black and white graphics and product shots – ideal for both digital platforms and in-store.

Creating a buzz

We designed the website to feature aspirational photos and messaging and added an interactive blog, giving the latest updates on the music industry. These detailed up and coming artists, albums, products and events. The public was encouraged to contribute regular music reviews and articles, with monthly prizes of Maxell products. All this combined to build an enthusiastic digital following.

We launched the website Europe-wide and translated it into 15 languages.

Creative with impact

The new brand was rolled out across supporting material including in-store POS, sales material, press packs and packaging.