Bringing clarity and unity to this complex brand
National Energy Services engaged our services to help bring their diverse range of brands and products under one name and vision to maximise opportunities in the marketplace and unify the business.
With several established brands, divisions and websites in place, our objective was to create a new identity, name and strapline that could tie all services and products together. This brand then needed to be rolled out online and offline.
We undertook a brand workshop with the senior management team and carried out desktop and competitor research and marketplace analysis. From there we created a strategy setting out the company’s vision, values and simplified service proposition, followed by engaging new brand identity.
One digital vision
Our next challenge was to simplify the company’s online presence and again bring several sites under one corporate site that succinctly and clearly explained their service offering to their different audiences.
Hierarchy of information and ease of use was key, as was a strong visual identity that would capture the imagination of the website visitor. Compelling messaging and visual imagery complemented the new structure. We introduced film clips to create a quick and engaging way to discuss the more complicated aspects of their offering and to add personality to the brand.