Lifting the Sayfa Systems brand to new heights
with a brand refresh and a digital overhaul
Sayfa, one of the country’s leading suppliers of safety products for working at height in the housing and building industry, needed to jumpstart their brand and breathe life into the company’s marketing strategy. They engaged our services to firstly carry out a brand audit and propose a new strategy to reflect their ambitious business plan. Secondly, we were tasked with creating a website to showcase their many services and products.
Brandwork carried out an extensive brand workshop and research project to review how the company internally viewed their brand, how customers related to their offering, and how they should position themselves in the marketplace.
The company did not want to move too far away from the original logo, so we created a brand identity with a suite of enhancements to help modernise the brand and reflect their quality, credibility and experience.
In safe hands…
Once the brand strategy was in place and guidelines produced, we rolled out new templates for brochureware, case studies, e-shots and newsletters to ensure consistent messaging and branding – giving them the assets to kick on with their own marketing safe in the knowledge that the groundwork had been done.
Bringing Sayfa online…
Sayfa’s website was outdated and needed an overhaul to bring it up to speed from a user’s perspective. The main objective was to increase traffic and conversions by creating a site guided by UX principles. It also had to help position Sayfa as an industry leader in regards to safety at height for the construction industry. A ‘Safety Zone’ section was created giving industry insight, film clips, legislation updates and product case studies to enforce this message.
Brandwork created a SEO and PPC strategy for driving targeted traffic to the site and created landing pages for the specific digital campaigns to aid conversions.