Building the UK’s largest blue collar recruiter a competitive website


Staffline engaged our services to create a bespoke website and job search functionality that emphasized the candidate as opposed to the client. As the largest provider in blue collar recruitment in the UK they were finding it increasingly difficult to source candidates to meet the peaks and troughs of demand and realized they were not utilizing their website to the greatest benefit.

Research was key

Our initial analysis discovered discrepancies in software integration leading to minimal optimisation of their job advertisements online, their job search was flawed and cumbersome to use and UX was redundant. This meant that candidates were firstly struggling to find jobs through search engines and then struggling to apply even if they did. It was agreed a total overhaul of the site and the technology used was in order.

Job search heavy and mobile first

After agreeing a technical specification, we conducted a 6 week audit of the Staffline brand with a focus on data and competitor analysis, followed quickly with client and candidate workshops. The results gave us a strong steer on what solution was necessary to create to satisfy all stakeholders and an SEO strategy to target competitors of a) a similar proposition and b) a similar digital presence.

We also put the foundations in place to build a website that would lead to much more online visibility and capable of competing against the UK’s largest recruiter sites, namely Indeed, Reed and Total Jobs.

Integration was key

The website itself had some bespoke integration complexities that became an opportunity to consider multiple site launches for the Staffline group. We developed a REST based JSon API (secured with OAuth2) to communicate with Broadbean that has allowed the group to not only receive data from Broadbean but also give us the option to post out job adverts to multiple websites.

This functionality was grounded in UX and a streamlining of the application process and registration process of candidates – which ultimately meant a far quicker application process for registrants and a guaranteed uplift in conversion of site visitors to registered users.

It’s iconic

A new set of quick, clear and practical icons helps Staffline users quickly understand how to view jobs via sector or industry and navigate the website with minimal fuss.

Content is king

As our relationship grew with Staffline, we were asked to take on even more responsibility with creating the necessary content for site launch. This included rich media, film work, photography and copywriting.

“Brandwork are unique in that they combine technical and creative expertise with a can-do spirit and an understanding of the recruitment marketplace. Their consultative approach unveiled to us a multitude of improvements we could make to our digital strategy. The Brandwork team worked with us on a full user experience journey, including meticulous research and planning on competitor and data analysis right through to detailed sketches, prototypes and behavioural design. Through well thought out ideation they gave us a solid website that reflected our positioning as the largest provider of blue-collar workers in the UK, and immediately increased both traffic and job applications. I would highly recommend Brandwork.”

Mark Underwood
Managing Director, Staffline Recruitment



Increase in overall organic performance online


Acquired over 250,000 UK searches/month rankings for over 1,000 new non-brand keywords, including first-page rankings


Post-launch, 10,000 additional non-brand visits per month

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